Fitness & lifestyle UGC creator · Hybrid athlete · Chicago, IL
Realtraining. Reallife. Adsthatsell.
UGC ads for fitness and lifestyle brands, shot in the gym, on the road and in everyday routines. Made to stop the scroll and turn viewers into customers.
30+ ads made1M+ views a monthChicago & on location
Brands I've made content for
Backpacks
Eyewear
Supplements
Apparel
Socks
Supplements
Nootropics
Nasal strips
TMRRW PROJECTLifestyle apparel
Backpacks
Eyewear
Supplements
Apparel
Socks
Supplements
Nootropics
Nasal strips
TMRRW PROJECTLifestyle apparel
★★★★★
“Logan's ads felt native to the feed and still looked premium. He understood our customer straight away, delivered fast, and the content performed. He's the first creator we call when we need new ads.”
Hidde RasenbergHead of Creative Strategy · Airback
My UGC ads, on average
The numbers my clients care about.
Return on ad spend
4.5×
Every $1 put behind my ads brings back $4.50 in sales.
spend
$1.00return
$4.50
Engagement per ad
+170%
More likes, comments, shares and saves than the brand's previous ads.
before
1.0×after
2.7×
Revenue generated
+240%
Growth in ad-driven revenue after switching to my UGC creative.
before
1.0×after
3.4×
Who I am
A creator who makes your product feel real.
I'm Logan Verboomen, a Chicago-based creator who makes ads that feel like a real recommendation, not a commercial. A supplement, a backpack, sunglasses or something people use every day: I show it the way a real customer would, in the gym, on the move, at home and out in the city.
I'm also a hybrid athlete. I compete in fitness competitions and race triathlons, and I bring that same discipline to every shoot: clear briefs, fast turnaround and content that's ready to run.
I write, shoot, star in and edit every ad myself. 30+ ads made so far, and my own content reaches over a million views a month. Post it to my channels, run it as UGC from yours, or both.
On camera, behind the camera, and in the edit
Multiple hook variations per video, ready for testing
Hooks written for the first second of the scroll
Clear timelines, one revision round, rush delivery available
Who's watching
The exact crowd fitness and lifestyle brands want to reach.
Aged 18–34
70.8%
Right in the buying window for apparel, nutrition and gear.
18–24
33.6%25–34
37.2%35+
18.0%
Men
63.8%
Mostly male, with a strong share of women who train too.
men
63.8%women
36.2%
United States
68%
Most views come from people who don't follow me yet, so your product reaches new eyes.
US
68.0%UK
3.1%Canada
2.9%other
26.0%
Hook-led UGC✦Product demos✦Testimonials✦Us vs. Them✦Unboxings✦Talking head + B-roll✦Hook variations✦Lifestyle & travel✦Hook-led UGC✦Product demos✦Testimonials✦Us vs. Them✦Unboxings✦Talking head + B-roll✦Hook variations✦Lifestyle & travel✦
Lifestyle & travel✦Hook variations✦Talking head + B-roll✦Unboxings✦Us vs. Them✦Testimonials✦Product demos✦Hook-led UGC✦Lifestyle & travel✦Hook variations✦Talking head + B-roll✦Unboxings✦Us vs. Them✦Testimonials✦Product demos✦Hook-led UGC✦
Ad previews
Scroll through the work.
Tap an ad to play it with sound.
18sAirbackHook test · Paid social
44sUs vs. ThemComparison ad
27sWater BucketProduct demo
26sSpekopticsEyewear · Running ad
SpekopticsCampaign still
SpekopticsCampaign still
SpekopticsCampaign still
Tmrrw ProjectLifestyle brand shoot
Tmrrw ProjectLifestyle brand shoot
Tmrrw ProjectLifestyle brand shoot
On location
Shot in the real world. Made for the feed.
The real problem
Most ad budgets pay for creative that was never built to sell.
✕
It looks like an ad
Over-produced creative signals “sponsored” instantly, and thumbs keep moving.
✕
The hook dies in one second
If the first frame doesn't earn attention, the rest of the ad never gets seen.
✕
Nobody is testing
One or two ads run until they fatigue. No one knows which angle actually worked.
✕
Spend amplifies the loss
When the creative doesn't convert, a bigger budget just loses money faster.
How I work
Strategy first, then creative, then data.
Brief
We talk through your product, your customer and what has worked before, so every ad starts with a clear goal.
Angles & hooks
I map your customer's objections and desires into a set of testable messages.
Produce
Native-feeling video and static ads, sized for every placement and ready to launch.
Hooks to test
Every video comes with several opening hooks, so your team can test them and put budget behind the winner.
Free · No obligation
Let's talk about your next ads.
Book a 30-minute meeting or send me an email. We'll look at your current ads, your product and your customer, and you'll leave knowing what content to make next, whether we work together or not.
Any brand with a product people use in real life. Most of my work so far is in fitness, lifestyle, apparel, travel gear, supplements and wellness, but if your customer would see it in someone's day, I can make it look natural on camera. Big names and small brands just starting to run ads are both welcome.
Where are you based?
Chicago. I travel for shoots, so location isn't a problem.
Do you post it, or do we run it?
Your call. I can post to my own Instagram and TikTok as a creator partnership, or hand you the files to run as UGC from your accounts. Whitelisting from my handle is available too.
How fast is turnaround?
You get a clear timeline before we start, and every project includes one round of revisions. Rush delivery is available when you need ads fast.
How do usage rights work?
Every project includes 30 days of organic usage on your channels. Paid ads on Meta and TikTok, longer terms and full buyouts can be added.
How does pricing work?
It depends on what you need: how many videos, which platforms, and how long you want to use them. Tell me about your brand and goals and I'll send a quote. One-off projects and ongoing monthly content both work.
Ready?
Stop paying for ads that don't convert.
Thirty minutes is enough to work out the content your brand needs next.
Backpacks
Eyewear
Supplements
Apparel
Socks
Supplements
Nootropics
Nasal strips
